Building a successful cannabis brand on Instagram can be a challenging task, requiring consistency and strategic efforts to navigate the platform’s algorithm. In this blog post, we will explore three key sections to help cannabis brands thrive on Instagram. First, we’ll discuss setting expectations and the importance of a content strategy and plan. Then, we’ll delve into protecting your account from shadowbanning, with insights from this amazing article “How to Safely Post Cannabis Content on Instagram in 2023” by Bianca Snyder. Finally, we’ll address the issue of censorship and shadowbanning, providing tips on identifying and recovering from account limitations. Let’s navigate the Instagram algorithm together and unlock the potential for your cannabis brand’s growth.
Getting Started and Setting Expectations
Growing a cannabis brand on Instagram requires consistency and dedication. To start, you’ll need to post daily, engage with your audience through stories, build relationships with creators and customers by interacting with their content, and post about eight stories daily. By implementing these strategies, you can begin to see growth. However, it’s crucial to have a well-defined content strategy and plan, determining what type of content to post and when and where to post it. Ideally, you should have a team dedicated to creating content and nurturing your community daily. With these foundations in place, you can navigate the Instagram algorithm more effectively.
Protecting Your Account from Shadowbanning
Protecting your cannabis brand’s account from shadowbanning is essential to ensure maximum reach and engagement. For detailed insights on safely posting cannabis content on Instagram in 2023, we recommend reading the article “How to Safely Post Cannabis Content on Instagram in 2023” by Bianca Snyder from Society’s Plant. The article provides valuable tips and strategies to avoid potential account restrictions while sharing cannabis-related content.
Getting Out and Staying Out of Censorship Jail
Getting out and Staying out of censorship jail
Shadowbanning — In the world of cannabis brands on Instagram, shadowbanning is a common challenge. This limitation restricts the reach of cannabis accounts, primarily reaching only their existing followers. To determine if your account is affected by shadowbanning, try having someone who doesn’t follow your account search for it. If they need to type out the entire handle, it indicates shadowbanning. Getting unbanned requires skill and persistence. To begin, address the flagged posts that violate Instagram’s guidelines, such as those promoting cannabis sales or consumption. Implement reel covers on all your reels and consider using carousel posts with a less cannabis-focused image as the first one. These strategies can help your content become recommended again.
Getting Your Suspended Account Back — Having a suspended cannabis account on Instagram can be a challenging situation. However, it is possible to recover it with the right approach. Start by filling out the appeal process provided by Instagram. Additionally, seek assistance from your audience by requesting help from your backup account or friends’ accounts, asking their followers to report your account mistakenly missing. The combined effort can aid in highlighting the account’s value and potentially lead to its reactivation.
Navigating the Instagram algorithm for cannabis brands requires careful planning, consistent effort, and a proactive approach to overcome potential limitations. By setting clear expectations, implementing a content strategy, protecting your account from shadowbanning, and understanding the steps to recover from limitations, you can optimize your brand’s presence on Instagram.
If you need help getting and keeping your cannabis content in compliance with guidelines in order to reach more consumers, we can help. Check out the Hi-Curious Content Marketplace and schedule a free consultation.