In March of 2023, we started helping The Republic Cannabis Dispensary with their Instagram. In the first month, we revamped their strategy to focus on the local culture to establish a buying community in the local area. Prior to shifting strategy, the company was focusing on more generic cannabis content; not specific to the local community. After the first month, Krystale Ortiz from the Hi-Curious team was able to increase the handle’s reach by 94.7%. We did that with creative content like the reel above and by connecting with local businesses and local creators.